Fractional People Director
Tim-David is a transformative, entrepreneurial, and strategic People Director & Trusted Advisor who helps ambitious businesses, executives and boards solve complex challenges. Blending commercial sharpness with deep human insight, he unlocks growth, energises teams, and creates workplaces where people love to work and thrive.
Summary
Tim-David (TD) is a People, Culture, and Business Transformation leader who specialises in solving complex “business and people puzzles” for ambitious SMEs. With nearly two decades of organisational & people leadership experience, he brings a unique combination of commercial acumen, human insight, and organisational design expertise to help businesses grow, transform, and future-proof.
Tim-David has built, reshaped, and led People functions across the UK, EMEA, North America, and APAC. His career spans The Crown Estate, WPP’s Gain Theory, Aster Group, Central & Cecil, Sainsbury’s, McDonald’s, and health & social care organisations, giving him breadth across regulated, commercial, and mission-driven environments.
At People Puzzles, Tim-David partners with business leaders to:
• Design and deliver People strategies that unlock growth and profitability
• Lead organisational change, design and operating model reviews that drive efficiency and performance
• Embed high-performing, inclusive cultures that attract, retain, and empower talent
Known as a catalyst, not a caretaker, he is often called in when the stakes are high — guiding organisations through long-term transformation, M&A integrations, restructuring, and cultural change. His impact includes multi-million-pound synergies, double-digit efficiency gains, and measurable improvements in leadership capability, engagement, and retention.
Alongside his role as a Strategic People Director & Trusted Advisor, Tim-David serves as a Non-Executive Director and Trustee of YMCA, blending commercial strength with social purpose to create lasting, meaningful impact.


