What is retention in HR?

Retention in HR refers to the efforts and strategies your business uses to keep employees, especially your top performers, from leaving the company. It’s about ensuring that your team is satisfied, engaged, and motivated to stay with you for the long haul thus improving productivity.

Good retention practices go beyond just offering competitive pay. They include creating a positive work environment where em
ployees feel valued and supported. This might involve providing opportunities for career growth, recognising and rewarding hard work, and fostering a company culture that people enjoy being part of.

Retention is crucial because high turnover—when employees frequently leave—can be costly and disruptive. You lose valuable experience and knowledge, and the process of recruiting, hiring, and training new employees takes time and resources.

By focusing on retention, you help build a stable, experienced workforce that can drive your business forward. It’s about keeping your best people happy so they continue to contribute to your company’s success.