Any CEO knows that customer information is a very valuable asset. And how you manage customer relationships is vital. So of course you need to implement systems to help you standardise and manage this… But countless CRM projects fail, systems are mis-used, under-used, or never used at all.
So why is this, the project that fails most often? Why do so many CEOs despair at their company’s attempts to make this work? Why is this project the one most likely to end up as a car crash?
This CEO’s briefing from our sister business Freeman Clarke explains what a CRM system is, why companies use them and presents 10 golden rules in avoiding a CRM project car crash!
Freeman Clarke are the UK’s largest and most experienced team of part-time IT leaders. They work exclusively with ambitious organisations and frequently help clients use IT to beat their competition.