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The recent Cambridge business breakfast we hosted alongside The Marketing Centre, designed to support Scale Up businesses was a real success. Hopefully the first of many that we will host across the Eastern region.
The discussion was packed with valuable insights on how businesses can scale effectively while maintaining strong foundations and a meaningful impact. The expert panel, which included representatives from: The CFO Centre, The Marketing Centre, People Puzzles, Vistage, Markham and Camena Bioscience, shared their wealth of knowledge and here I have highlighted some of their key takeaways…
Work on your business, not just in it
A key piece of advice: take the time to step back and focus on working on your business, not just in it. It’s easy to get caught up in day-to-day operations, but the true growth happens when you step into the strategic role of building systems, refining processes, and scaling the operations that will support long-term success.
Clear messaging is crucial – know your customers and their pain points
Successful businesses understand their customers’ pain points and tailor their messaging accordingly. Clear, concise communication that speaks directly to your audience is key. The clearer you are on who you serve and how you solve their problems, the better you’ll resonate with them.
Marketing should be embedded throughout your business, not just a bolt-on
Marketing needs to be ingrained in the fabric of your business. It should be a strategic driver across all areas, from product development to customer service. This mindset ensures that every part of the business is aligned with the brand and market needs.
Surround yourself with those who get it
One of the most impactful pieces of advice shared was the importance of surrounding yourself with people who have been there, done it, failed, and learned along the way. These mentors, advisors, and peers are invaluable in offering guidance, support, and perspective that can propel your business forward.
ESG and social responsibility help drive employee engagement
Focusing on Environmental, Social, and Governance (ESG) factors isn’t just a trend—it’s a necessity. More than ever, businesses are expected to show social responsibility. Implementing these initiatives helps foster a positive culture and drives employee engagement, making your business more attractive to top talent who share your values.
Strong foundations and processes are key for scaling
It is imperative to solid foundations in place—strong processes, systems, and structures that will support growth without causing chaos. These processes need to be scalable, efficient, and adaptable.
Saying no is fine
In the pursuit of growth, saying yes to every opportunity can be tempting, but it can also stretch your resources and divert attention from what really matters. It’s important to be discerning and know when to say no. Focusing on what aligns with your long-term goals ensures you don’t lose sight of your core mission.
Business is all about relationships
At its heart, business is about relationships—whether it’s with customers, employees, partners, or suppliers. Building and nurturing strong, genuine relationships are key to sustainable success. Investing in people and maintaining trust is essential to long-term growth.
Being a visionary means you will always need an integrator
As a visionary, you’ll often find yourself thinking big and dreaming up innovative solutions. However, it’s the integrator—the person who can take that vision and make it a reality—that truly drives execution. Having the right people around you to implement your ideas is critical for success.
Good governance and advisors provide invaluable feedback
In the midst of scaling, it’s easy to get caught up in day-to-day operations, but ensuring good governance and having trusted advisors can make a world of difference and keep the business on the right track.
Stay in your lane, but keep an eye on emerging trends
While it’s important to focus on what you do best, it’s equally crucial to keep an eye on emerging trends. Understanding shifts in your industry or changes in consumer behaviour can help you stay ahead of the curve and adapt your strategy accordingly.
As many businesses we work with, as well as others across the region, continue on their journey to scale to new heights, many of these insights will already be in motion, while others serve as valuable reminders.
It’s great to work alongside businesses continuing to unlock growth for success, whilst at the same time creating meaningful change.
Katrina Walker, East Regional Director